News

Release date: September 5, 2025

FOR IMMEDIATE RELEASE

Redefining Energy:

infuzNRG Sets a Bold Canadian Standard for the Future of Energy Drinks

[WATERLOO, ON, September 2025] – With England moving to ban high-caffeine energy drinks for under-16s

and Canada tightening enforcement on imports that exceed national caffeine limits, one Canadian start-up is

rewriting the script on what energy can-and should-look like.

infuzNRGTM, a woman-owned, crystal-inspired brand based in Waterloo, is proving that energy doesn't have

to be reckless to be real.

Unlike traditional energy drinks-often packed with excess caffeine and sugar, infuzNRG delivers a low-

calorie, low-sugar alternative that is just as bold, just as cool, and far more intentional. Designed by a former

fitness trainer, each 355ml sleek can offers lightly carbonated refreshment paired with functional ingredients

like Lion's Mane mushroom and Coffee Berry for clarity, focus, and calm, not crashes.

"We wanted to create something that works with your body and your day, not against it," says founder and

visionary Karen Magloughlen. "Energy isn't just about hype; it's about presence, creativity, and balance.

infuzNRG is designed to fuel all three.."

Energy With Intention

• Proudly Canadian - Born in Waterloo, Ontario, and inspired by the Canadian gems and crystals.

• Woman-Owned & Founder-Led - Crafted with care, built with purpose.

• Low Calorie & Low Sugar - Less than 15 calories and 1g sugar or less per can.

• Functional Fuel - From natural caffeine to Lion's Mane, every can is crafted to meet your energy

needs, without the crash.

• Crystal-Inspired Flavours - Each blend channels the energetic properties of crystals, such as Citrine

(Ambition + Drive, White Peach + Coffee Berry) and Clear Quartz (Clarity + Focus, Lychee + Lion's

Mane).

While CBC National recently highlighted England's ban on energy drinks for kids, the story is resonating in

Canada as well. Health Canada already limits caffeine in energy drinks to 180 mg per serving and has

recalled several imported brands that failed to meet those standards. infuzNRG, by contrast, is designed

from the ground up with responsibility in mind-proving that the future of energy is not restriction, but

redefinition.

infuzNRG is not just an energy drink. It's the energy to explore, create, move, think, and truly be.

For more information or to explore our flavours, visit www.infuznrg.com.

For media interviews, partnership inquiries, or event attendance, contact:

Judi Samuels

Agency lead, GenerationsXP

– on behalf of infuzNRG

judisamuels@generationsxp.com | 647.965.5834